Local Search Marketing


Local Search

Local search marketing has evolved over the years to include many strategies. Your website content, local listings, and paid advertising can all contribute to local search marketing. The goal is to be visible for your product or service in your service area or if a targeted location is used in the search terms. Compete Local specializes in helping small business navigate the path to a productive local search marketing campaign. Your individual goals will determine the tools to be used.


Free listings like the Google local box are a great resource but, what do you do if your service area includes all of the cities in a large metropolitan area? The Google local box may display your business in your city and a couple of surrounding cities but not your entire service area. We can help improve your search rank for any city in your service area.


What is Local Search SEO?


Local search in SEO refers to the process of optimizing a website for local search results. This involves improving a website's visibility and ranking in search engine results pages (SERPs) for locally-focused keywords and phrases.


Local search is important for businesses that serve a specific geographic area, such as restaurants, retailers, and service providers. Local SEO techniques include optimizing the website's content and structure for local keywords, claiming and optimizing Google My Business and other local directory listings, generating positive customer reviews, and building high-quality local backlinks.


Optimizing a Google My Business Listing


Optimizing a Google My Business listing is the process of creating and maintaining a Google My Business (GMB) profile to improve a business's visibility in local search results.


Businesses should make sure their profiles are complete and up to date with accurate information, including the business's name, address, phone number, website URL, and operating hours, in order to improve a GMB listing. Additionally, they ought to offer relevant pictures and videos, select the proper business categories, and urge users to post favorable reviews.


Other ways to optimize a GMB listing include:

  1. Responding to customer reviews: Engage with customers by responding to reviews, both positive and negative, to show that the business values customer feedback.
  2. Creating posts: Use GMB's post feature to promote business updates, events, and special offers.
  3. Tracking insights: Use GMB's insights feature to track metrics such as how customers are finding the business and which photos are getting the most views.
  4. Using Q&A: Utilize the Q&A feature to answer common customer questions and provide additional information about the business.


By optimizing a GMB listing, businesses can improve their chances of appearing in local search results and attract more customers to their physical location or website.


Compete Local will create your local search marketing plan using the following:


Local search is becoming increasingly important, with more and more consumers using search engines to find local businesses and services. Therefore, it's important for businesses to prioritize local search optimization as part of their overall SEO strategy. Call Compete Local today at (313) 432-2022 for a comprehensive local search website.